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Evaluating the effectiveness of marketing fashion industry

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Reference no: EM132118538

Literature review -

The assignment is a business research proposal

Topic is "Evaluating the effectiveness of marketing fashion industry of Australia - Case of ZARA.

Assignment structure: Word count: 1500 to 2000 words

1. Introduction

2. Project Objective

3. Project Scope

4. Literature Review
(Students' needs to summarise Assignment 1 literature review (2-3 pages) and justification from Assignment 1 literature problems, gaps opportunities, Hypothesis)

5. Research Questions/Hypothesis
- Primary Question (only one question)
- Secondary Questions (1, 2 ....)
Research questions should be linked to Literature Problems, Gaps, and Hypothesis

6. Research Design and Methodology
_ Qualitative research (Students should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications)
_ Quantitative research
(Students should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)

7. Research Limitations

8. Time Schedule (Research plan)

9. Conclusion

10. Reference List

11. Appendix NOTE: Students are not with requirements to collect and analyse data

Verified Expert

The research proposal is to propose a research plan to evaluate the effectiveness of the fashion industry marketing of Australia with the special focus on Zara. The proposal has developed the research objectives and questions to outline the literature review, research methodology and to develop a research plan or time schedule.

Reference no: EM132118538

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Reviews

urv2118538

11/16/2018 12:40:20 AM

Good solution, so fast, less than 24 hours. cover all the requirements and questions. Got good marks as well 18 out of 20 marks and almost cover all the topics and used accurate information. Thanks I appreciate the marks as it was done in very less time.

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