Evaluating the effectiveness of a marketing plan

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Reference no: EM132983937

Evaluating the effectiveness of a marketing plan is an important aspect of your job as the chief marketing officer at SGMS. You have worked hard on organizing the marketing department for the SGMS facility. It is now time to put the plan together and communicate it to your primary and secondary target.

Outline the steps in a marketing plan, and show the stages where planning, implementation, marketing, and control phases are done.

Reference no: EM132983937

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