Reference no: EM131281756

Strategy and Innovation for Creating, Capturing and Sharing Long-Term Value

Individual Assignment: Evaluating Strategic Approaches to Innovation on Performance Frontier

In this Individual Assignment, you will conduct a performance frontier analysis of the organization you have chosen for your project paper.

To prepare for this Individual Assignment:

- Review the Readings and examine the articles by Eccles and Serafeim (2013) and Kim and Mauborgne (2004) and the case studies for the unit.

- Search online for scholarly sources and the online business press for articles on the company you selected for your Final Project that are related to its strategic innovation and sustainability strategies (including ESG issues).

To complete your Individual Assignment:

- Conduct a brief, well-argued analysis of the past 5 to 10 years of strategic innovation actions by your selected company (particularly relative to core competitors), which explains the evolution of the company through the lenses of both traditional and blue ocean innovative strategy frameworks.

o Based on your analysis, provide a convincing argument on how well prepared you think your company is to create new strategic innovation actions or to respond to competitor's innovations. Be sure to clearly argue how you've reached your conclusions and why you think they are appropriate. (Note: approximately 250 words)

- Conduct a thorough and well-argued ‘performance frontier' analysis which evaluates how well the company you have selected for your Final Project has done in the past five years in terms of ESG sustainability innovations and organizational improvements. Consider an in-depth examination of the company through the core questions that Eccles and Serafeim (2013: 53) outline:

o Have they identified which ESG issues are most critical in their business?

o Have they quantified the financial impact that such improvements would have (had)?

o Have they undertaken major innovation in products, processes and business models to achieve the improvements? Which ones, and which stakeholders benefited?

o Have they communicated with stakeholders about those innovations? Who were the winners and/or losers that the innovations impacted?

o Did the company break down barriers to change or change its incentive systems? Did it exhibit ‘strategic intent' on these issues, as Hamel and Prahalad (2005) treat the topic?

o Identify the implications for future competitiveness, based on your analysis above.

Important information:

- Be sure to support your postings with evidence from the Readings and current literature from the reading resources provided and other sources.

- Kindly ensure that the solution is properly cited and referenced using the Harvard Referencing Style.

- 1500 words excluding, title page, table of contents and referencing page

- Kindly ensure writing style is Graduate level and grammar is excellent.

- All bullet points must be discussed.

Attachment:- Reading Resources.pdf