Evaluating several facets of CRM systems

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Reference no: EM132135642

Instructions:

In this assignment, you will be using a weighted decision model (also known as a weighted matrix) to help a company select a new CRM system. Use the information given below and construct a weighted matrix model that accounts for all information to help the company make the most appropriate choice

- Begin by reading the article titled: Constructing a Weighted Matrix" here.

- You may also want to familiarize yourself with CRM selection criteria. See the article here.

The company is evaluating several facets of CRM systems. These facets and their relative importance is listed below:

Contact Management

20.0%

Reporting

15.0%

Predictive Analytics

15.0%

Marketing Automation Integration

10.0%

Lead Management

10.0%

Mobile

2.5%

Social

2.5%

Cost

25.0%

Each vendor's ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.

 

Vendor
A

Vendor
B

Vendor
C

Vendor
D

Contact Management

S

4

5

4

Reporting

3

4

5

1

Predictive Analytics

4

3

2

1

Marketing Automation Integration

1

3

5

5

Lead Management

5

5

1

4

Mobile

4

3

4

2

Social

3

2

3

4

Cost

2

3

4

4

Assignment Requirements:
- Create a weighted decision model that evaluates these CRM systems (download values here ).
- Include a copy of your Microsoft Excel file that includes this model.
- In one page briefly describe the evaluation and make a recommendation to the company on the system that they should select.

Attachment:- week.rar

Verified Expert

This assignment is based on the basic concepts of management studies. This assignment is from the topic of Customer Relationship Management (CRM). In this provided task, a case study of a company based on the Weighted Decision Model has been provided. In this, we have to create a weighted decision model that evaluates these CRM systems and make a report based on the evaluation and recommendations t the company.

Reference no: EM132135642

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urv2135642

11/22/2018 12:43:14 AM

It was a nice job and very good report prepared by the expert. It is really amazing to deal with such perfect team members. Most of the times I get the reply very fast. thanks for meeting the requirements and all the things I mentioned, Thank you.

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