Evaluating satisfaction levels of tourists visiting region

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Reference no: EM132416014

1. Why and how do tourists develop and/or resort to stereotypes while traveling away from their home environment? Why are stereotypes often inaccurate? Why are stereotypes helpful? Why are stereotypes dangerous? How can we modify and/or eliminate stereotypes?

2. If you were the President of the San Diego Tourism Authority, how would you go about evaluating satisfaction levels of tourists visiting the region? Which technique of satisfaction measurement would be the most adequate? Describe this technique? Why should international tourist complaints not always be used in assessing their vacation satisfaction?

Reference no: EM132416014

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