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Question: Investment in R&D "It is impossible to use DCF methods for evaluating investments in R&D. There are no cost savings to measure, and we don't even know what products might come out of our R&D activities." This is a quote from an R&D manager who was asked to justify investment in a major research project based on its expected NPV. Do you agree with her statement? Explain.
Consider a market with only two firms. Demand on this market is given by D(p) = 20 – 3p. Initially both firms have the same constant per-unit cost c1 = c2 = 2. What is the equilibrium in this market if firms behave as Bertrand competitors? How much d..
A company offers ID theft protection using leads obtained from client banks. There are 4 employees that work 40 hours per week on leads at a pay rate.
Discuss within your Learning Team how and why the U.S.'s deficit, surplus and debt have an effect on the following:
Explain the concept of price escalation and why it can mislead an international marketer - What are the causes of price escalation
The marginal propensity to consume is mpc. Full-employment output (the output of the economy when workers and capital are employed at their normal levels and intensities) is Y- = F(K-, L-). Define and derive the IS curve in this closed ..
Do you think consumers should be concerned? In your opinion, do the potential marketing benefits of CRM* databases exceed the potential downsides - or not?
Ron is looking forward to purchase a good car for himself. After a research he had found that Toyota Camry, Honda Accord, Ford Fusion fit into his budget and that he likes its specifications
Reflect on how marketers use the data collected by monitoring. Reflect on the challenges for social media research to define a population.
your company is considering a replacement of an old delivery van with a new one that is more efficient. the old van
Analyzing an organization you know well, observe the negotiations that take place around you at work. Focus on one negotiation that appears typical for your organization.
Read the rules of the game, the overview and the almanac for the Development Game "Settlers of Catan"
Analyze organizational factors associated with business high performance. Evaluate the impact of change on people, processes, products and organizations.
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