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Evaluating company external environment

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Reference no: EM133115880

Chapter 3 Evaluating a Company's External Environment

1. How to recognize the factors in a company's broad macro-environment that may havestrategic significance.

2. How to use analytic tools to diagnose the competitive conditions in a company'sindustry.

3. How to map the market positions of key groups of industry rivals.

4. How to determine whether an industry's outlook presents a company with sufficientlyattractive opportunities for growth and profitability.

Chapter. 4 Evaluating a Company's Resources, Capabilities, and Competitiveness

1. How to take stock of how well a company's strategy is working.

2. Why a company's resources and capabilities are centrally important in giving the company a competitive edge over rivals.

3. How to assess the company's strengths and weaknesses in light of market opportunitiesand external threats.

4. How a company's value chain activities can affect the company's cost structure andcustomer value proposition.

5. How a comprehensive evaluation of a company's competitive situation can assist managersin making critical decisions about their next strategic moves.

Discussion Question

Briefly discuss the value of the "Framework for Competitor Analysis" and if you believe these four cover the basic framework for an analysis or should another dimension be added. And, if one needs to be added in your opinion, what do you suggest the fifth or even sixth dimension should be??

Reference no: EM133115880

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