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Evaluating company environment

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Reference no: EM133137473

Chapter 3- Evaluating a Company's Environment

1. How to take stock of how well a company's strategy is working.

2. Why a company's resources and capabilities are centrally important in giving the company a competitive edge over rivals.

3. How to assess the company's strengths and weaknesses in light of market opportunities and external threats.

4. How a company's value chain activities can affect the company's cost structure and customer value proposition.

5. How a comprehensive evaluation of a company's competitive situation can assist managers in making critical decisions about their next strategic moves.

Reference no: EM133137473

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