Evaluating cocoa delights capability to respond

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Reference no: EM133292674

Assignment:

You must:

1. Select two different consumers for the Cocoa Delights product and create one consumer engagement journey for each.

2. Select a stage for the consumer engagement journey applicable to each type of consumer you have chosen (interactive engagement, two-way conversation, progress journey, relationship journey). Each consumer must have a different customer journey map.

3. Write a briefing note summarising your analysis of consumer responses and evaluating Cocoa Delights capability to respond.

Reference no: EM133292674

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