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Topic : Evaluating Brand Extensions into the Hotel Industry
Which of the following brands is most likely to be successful extending its brand into the hotel industry: Virgin, Shinola, Equinox Fitness Club, or Atari? Why?
Article : Brand Extensions: The Good, the Bad, and the Ugly by David Aakers
Article: ATARI ANNOUNCES WORLD-CLASS VIDEO GAME-THEMED ATARI HOTELS First Atari Hotel to Begin Construction in Phoenix in Mid-2020
Ready guest one: Atari-themed hotel deal punctuates the gaming pioneer's turnaroundArticle: Atari is planning video game-themed hotels. Here's a first look and what we knowArticle: Atari, Video Game Pioneer, Plans to Open 8 Hotels to 'Eat, Sleep and Play'Article: Equinox Expands Into HotelsArticle: First Equinox Hotel opens in New York City, June 2019Article: Inside the 'Ultimate High-Performance Luxury Lifestyle' Experience at the New Equinox HotelArticle with videos: The Brand Hotel: Shinola Gets Closer to Opening Its Detroit PropertyArticle: Inside the Shinola Hotel in downtown DetroitArticle: Sir Richard Branson Actually Hates HotelsArticle: A New Virgin Hotel, Offbeat And Clever, Opens In San FranciscoArticle: Still Waiting for Richard Branson's Virgin Hotels to Transform HospitalityArticle: Why These 4 Brands are Diving into the Hotel SpaceArticle: Hotels are becoming the favored places for retailers and consumer products to bolster their brandsArticle: Are hotels the new frontier in experiential retail?
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