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Evaluating brand equity strategies

Assignment Help Business Management
Reference no: EM132901394

Topic: Coca Cola

The introduction to a brand (Company, brands of a company, mission and vision, brief history and key successes during the market performance)

Evaluating brand equity strategies in the light of Keller's CBBE perspective

The concept of "brand equity" should be discussed in terms of general idea.

Reference no: EM132901394

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