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What is a marketing channel? What decisions do companies face in designing, managing, evaluating and modifying their channels?
Explain how the promotional tools used by an airline would differ if the target audience were (a) consumers who travel for pleasure and (b) corporate travel departments that select the airlines to be used by company employees
How does disney continue to connect with core customers? What are the risks and benefits of expansion?
Identify at least two companies in different industries that have entered into international agreements in other countries. (The Coca-Cola Company & Intel). What challenges did this company face and how did they solve it
Use the Internet to research two (2) of your favorite companies and two (2) companies that are similar to your company. Identify the USPs of these companies, and consider what the USPs mean to you. Next, prepare to create a USP for your company.
Interview a local small business manager about what she or he believes is the marketing philosophy followed by the business.
Write a 2 - 5-page summary of the concepts presented in the video that you found most relevant - what you learned from watching the video
dq1 nbspdevelop a hypothesis for a problem at a local business for example high employee turnover. determine if your
Margie Browning purchased 500 shares of Krispy Kreme Doughnut Corporation at $21 and sold the 500 at $103. What was Margie's gain before taxes
The premise underlying each of the three models of strategic planning and the advantages each brings to the process. How to apply or implement strategic planning using each of the 3 methods
You are the regional sales manager for International Herb Express (IHE) which is a large, US-based spice & herbs supplier. IHE sells to other businesses.
Describe some of the analytical techniques used by global marketers. When is it appropriate to use each technique?
Explain about Finance and What are the main inputs needed to begin the financial portion of a strategic plan
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