Reference no: EM132957147
Evaluating and improving strategic marketing performance
1. Analyse the overall outcomes and any changes that have occurred:
a) Analyse the changes in marketing outcomes, using ROMI and market share metrics.
b) Describe any changes, if required, to meet the strategic objectives.
2. Measure the outcomes against the Key Performance Indicators, (ROMI and market share metrics)
a) Explain any success or performance gaps in the case study as measured against the KPIs.
b) Identify what you believe are the causes and effects of any successes or gaps.
Describe marketing outcomes and how you could improve strategic performance.
3. Examine target and achievement against them and readjust if necessary:
a) For any identified over-performances against the targets, describe the trends and reasons for these
b) Set new targets for the next 12-18 months.
Write a conclusion in which you analyse overall changes in market phenomena, and identify their impact on strategic marketing objectives.
4. Review your report ensuring that it is clear, structured correctly with appropriate headings, and submit the report to your assessor.
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Evaluating and improving strategic marketing performance
: 1. Analyse the overall outcomes and any changes that have occurred:
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