Evaluating an sme of their choice in the context

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Reference no: EM133437808

Question: evaluating an SME of their choice in the context of the EMICO framework (Jones and Rowley 2009), which consists of x15 Entrepreneurial Marketing dimensions based on firms' levels of entrepreneurial orientation (EO), innovation orientation (IO), market orientation (MO), and customer orientation (CO). You need to critically analyze your selected SME by applying x4-5 of the framework's x15 dimensions

Reference no: EM133437808

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