Evaluating a sponsorship proposal from the cincinnati reds

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Reference no: EM133318940

Assignment:

Ford is evaluating a sponsorship proposal from the Cincinnati Reds and is concerned that the Reds already have sponsorships with Chevrolet and Honda. What is Ford concerned with?

  • Ambush marketing
  • Lack of exclusivity
  • Image compatibility
  • Selectivity
  • None of the above

Reference no: EM133318940

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