Evaluates how customers define quality

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Reference no: EM13999087

Case Questions: Gold Coast Advertising

1. What is wrong with how Gold Coast Advertising measures its quality? Explain why Gold Coast should ask its customers about how they define quality.

2. Offer suggestions to George Stein on ways of identifying quality dimensions GCA's customers consider important.

3. Develop a short questionnaire to be filled out by GCA's customers that evaluates how customers define quality.

Reference no: EM13999087

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