Evaluate your manager strategy

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Reference no: EM131592126

As an intern for Coca-Cola, you have been asked to help with developing an IMC budget. The objective of the IMC strategy is to raise Diet Coke’s market share by 2 percent in the United States in the next 18 months. Your manager explains, “it’s real simple; just increase the budget 2 percent over the last year’s. “ Evaluate your manager’s strategy.

Reference no: EM131592126

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