Reference no: EM132861953
Each student will complete the following assignment (3000 words maximum, +/- 10%):
A small or a medium UK manufacturingcompanyis considering expanding into mainland Europe (one EU country) in June 2022.
Critically evaluate what particular aspects of the business environment it must take into account when assessing the decision to internationalise or not?
You must use example(s) to illustrate your answer.
A small or medium (SME) UK manufacturing company is considering expanding into mainland Europe (EU) in June 2022.
Critically evaluate what particular aspects of the business environment it must take into account when assessing the decision to internationalise or not?
- Introduction 200
• Research background on reason for expansion etc....
- Company Outline 150
• Why expanding and why in the chosen European country
- Comparison on countries (UK and chosen EU country) based on global business environment1800
• This must include Cultural, Economic, Political and Legal aspects. Students are welcome to add any other important factors if they deem necessary.
- Entry Mode Analysis - Mode of Expansion and why400
- Recommendations (based on key findings) 300
- Conclusion 200
In addition you need to think what academic models can you use and perhaps where and how. A good starting point would be lecture slides.
Attachment:- Assignment Brief Global Business in Context expert.rar
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