Reference no: EM133499062
You are a CIO for an organization which is considering transitioning and expanding into a mobile market. The organization that you are the CIO for is a retail organization selling to business and consumers. your organization is (i.e. selling software, selling traditional retail goods, selling services, etc.). The organization currently has an e-commerce (but note: not mobile) and brick/mortar presence.
Question 1: Define a fictious organization with its business model - the fuctious organization should have e-commerce but not m-commerrce and brick/ mortar presence.
The organization is getting pressure to expand into the mobile market and simplify purchasing of its services.
As a CIO: Evaluate what aspects of a mobile m-commerce strategy would be beneficial for the organization competitively.
Question 2: Define the existing e-commerce structure of the fictious organization.
Question 3: Following it, as a CIO, define what aspects of a mobile m-commerce strategy would be beneficial for the organization competitively.
how does m-commerce simplify a consumer experience?
how does m-commerce allow the organization to expand into new markets?
how does m-commerce allow the organization to drive profitability?
Question 4: Evaluate what aspects of mobility (m-commerce) will impact the existing IT infrastructure and/or operations of the organization.
How does m-commerce impact workflow (how does this change the interactions with your CRM, SCM, ERP and other systems?)
How does m-commerce impact culture (how is this going to change the culture of the organization?)
How does m-commerce impact management structure (think about how you would manage this transition.... how would you change the organization?)
..... (what other aspects may impact this transition?)
As part of this mobile transformation, the organization has asked how you can improve its online presence. Consider how you...
Question 5: Please define, as a CIO how you would manage the organization's online reputation and how it would change (or if it would change) by deploying a mobile strategy.
How would you use advertising and mobile strategies to improve your communication with customers?
How would you improve management in a mobile review-based environment?
(what other aspects would you need to manage?)
Question 5: Do some research and find organizations which draw parallels to the above questions and how they leveraged the mobile market to improve their competitive position and how they used technology to manage their online reputation. Please provide references as needed.
Use your research to draw parallels to support your assertions. Explain how IT needs to prepare for a transition to the mobile market. You will want to do wide-ranging reading to refine, justify, and back up your generalizations. If you like, categorize them.