Evaluate united response to dave carroll video

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Reference no: EM132300721

Short and simple please:

Case: United Breaks Guitar

Evaluate United’s response to Dave Carroll’s video. What did the company do right? What did the company do wrong?

Why was Dave Carroll’s video seen by so many people in just a short time?

Describe a better approach that United could have used in this situation to recover from the poor service they provided to Dave Carroll.

How should companies prepare to meet the challenges presented by user-generated complaints, videos, and other material spreading across social media?

Reference no: EM132300721

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