Evaluate ubers csr efforts

Reference no: EM131697326

Assignment

Normally people choose the product or service they purchase based on finding the best quality for the lowest price. It is rare that corporate social responsibility (CSR) plays a big role when most people decide on where to take their business. However, Uber's largest competitor Lyft is trying to use the issue of CSR to lure customers away from Uber.

Review Chapter 13 of Brusseau (2012) on CSR, and do some research on any attempts Uber and Lyft have made to improve their CSR. Here are is an example of Uber's claims to CSR from their webpage:

Shifting expectations: Finding better ways for cities to move, work, and thrive. (2017).

Likewise, here an example from Lyft's webpage on their claims to CSR:

Paving the way for greener cities. (2015).

Finally, this article is critical of both Lyft and Uber regarding CSR:

Griswold, A. (2017, March 3). Lyft might be "woke" compared to Uber, but that's a low bar. Quartz.

After you've finished reviewing Chapter 13 of Brusseau (2012) and have done some research on Uber and Lyft (use the above articles plus some other recent articles that you find), write a 2- to 3-page paper addressing the following issues:

1. Evaluate Uber's CSR efforts. Based on your research on Uber as well as the various theories of CSR in Brusseau (2012), do you think their CSR efforts are mostly hype or are genuine?

2. Evaluate Lyft's CSR efforts. Based on your research on Lyft as well as the various theories of CSR in Brusseau (2012) do you think their CSR efforts are mostly hype or are genuine?

3. Overall, do you think their CSR efforts will lead either one of them to greater success? Or do you think most consumers (including yourself) will be more likely only to consider price and quality of service?

SLP Assignment Expectations

• Follow the guidelines in The Student Guide to Writing a High Quality Academic Paper.

• Don't forget to properly cite your sources-both in-text and as end references!

• You are expected to demonstrate evidence of critical thinking-as defined in the background materials and the grading rubric. Don't just summarize information. Instead demonstrate your ability to come to a conclusion and support your conclusion using logical arguments.

Reference no: EM131697326

Questions Cloud

Stereotypical roles of men and women or rejecting them : What do you think? Do you think Picasso was reinforcing these stereotypical roles of men and women or rejecting them?

Calculate average operating assets : Calculating Residual Income Refer to the information for East Mullett Manufacturing on the previous page. East Mullett requires a minimum rate of return.

Evaluation of the project : What is good and what is missing? What questions need clarification - The project files are attached. There is a pdf file and an Excel file.

Prepare a discussion of the business situation : Select a business situation such as reorganization, office closure, expansion, etc. Explain why this is the underlying problem.

Evaluate ubers csr efforts : Evaluate Uber's CSR efforts. Based on your research on Uber as well as various theories of CSR in Brusseau, do you think their CSR efforts are mostly hype?

Calculate the eva for east mullett manufacturing : Calculating Economic Value Added Refer to the information for East Mullett Manufacturing on the previous page. Total capital employed equaled $400,000.

Describe best business idea for this customer set : Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience.

What is the current bond price : The bonds make annual payments. If the YTM on these bonds is 11 percent, what is the current bond price?

Which division sets the maximum transfer price : Which division sets the maximum transfer price, and what is it? Do you suppose that Indian and Maple divisions would choose to transfer.

User Account

All Pages