Evaluate trends in consumer environment impacting purchasing

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Reference no: EM133511125

Discussion Post: Strategic Marketing

The environment in which consumers make purchases continually changes and evolves. Over the past few years, several trends emerged in the consumer buying environment that is affecting their buying behavior and purchasing patterns. This trend challenges marketers to try to create messages that properly reflect consumer behaviors and influence their purchasing decisions. Students will identify and evaluate new trends in the consumer environment impacting purchasing patterns and consequently marketing strategies in the industry of their chosen company.

Reference no: EM133511125

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