Reference no: EM133215438
1. Evaluate Toys "R" Us resources and capabilities for value, rarity, inimitability, and non-substitutability, and using this, what are the strengths, weaknesses, opportunities, and threats for Toys "R" Us in Canada?
2. Does Toys "R" Us have a sustained competitive advantage in Canada? Why or why not?
3. Is Toys "R" Us well positioned in the Canadian toy industry? Why or why not?
4. Can Toys "R" Us be successful by focusing only on its experiential shopping endeavours, or only on its digital experience?
5. Why are both necessary for the company's sustained competitive advantage?
6. Are consumers likely to value the changes Toys "R" Us is proposing for its retail space? Why or why not?
7. Does Toys "R" Us have a strong marketing mix as it moves toward the future in the Canadian toy industry? Why or why not?