Evaluate this model of corporate philanthropy

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Reference no: EM131031060

Research the history and motivation behind PepsiCo’s “Pepsi Refresh” project which after big fanfare from marketing gurus was quietly dissolved. Evaluate this model of corporate philanthropy. Is this an example of strategic philanthropy? Should PepsiCo have been using corporate resources in this way? And why do you think they moved away from this philanthropy?

Reference no: EM131031060

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