Evaluate this advertising strategy

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Tilly Tilly

Assume that the contemporary apparel retailer Tilly's has put a new advertising strategy in place. It has chosen to advertise on TV during the CBS Evening News and in print in Time magazine. The message is designed to announce new styles for the season and uses a group of 17-24 year olds as their models.

Evaluate this advertising strategy, and if appropriate propose an alternative.

Using the AIDA model (found in Chapter 17) explain your recommendation for how to increase sales of Tilly's products.

Explain which elements of the IMC mix you’d recommend that Tilly's use going forward and why.

Reference no: EM132299306

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