Reference no: EM132656755

HC1082 Marketing - Holmes Institute

Learning Outcome 1: Evaluate theoretical and practical knowledge of Marketing.
Learning Outcome 2: Analyse marketing issues and strategies using core marketing concepts and work with others to develop marketing strategies.
Learning Outcome 3: Apply theoretical and practical knowledge of Marketing Principles in the diagnosis of organisational issues and the formulation of appropriate marketing strategies
Learning Outcome 4: Demonstrate research skills, showing initiative in consulting the academic literature and integrating fresh ideas into the discourse in preparation for life-long learning
Learning Outcome 5: Demonstrate the capacity to write persuasive reports containing sound recommendations, in preparation for their career in business.

Question 1
Describe the characteristics of Generation Z. What differentiates GenZers from other demographic groups, such as Baby Boomers, Generation X, and Millennials? Discuss the impact of changing structure of the age population of Baby Boomers and GenXers in consumer spending and buying behaviour. Why is this trend important to marketers? Refer to the Internet source and Week 2 Lecture slides and recording for more information (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 400 words).

Question 2
Discuss the benefits of direct and digital marketing to buyers and sellers. Use a product brand that you are familiar with to illustrate. Refer to Week 11 Lecture slides and recordings for further information (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 400 words).

Question 3
How would you describe the key differences between differentiation and positioning? Refer to Week 4 Lecture slides and recordings for further information (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 200 words).

Question 4
Identify the steps a business organisation might need to take to carry out market research in an overseas market. Discuss whether the business would be best advised to have someone do the research for them or do it themselves. Refer to Week 5 Lecture slides and recordings for further information (At least 200 words).

Question 5
Compare and contrast upstream and downstream partners in a company's supply chain. Explain why value delivery network might be a better term to use than supply chain. Refer to Week 8 slides and recordings for further information. (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 200 words).

Question 6
What is integrated marketing communications (IMC), and how does a company go about implementing it? Use a company that you are familiar with to illustrate in your answer. Refer to Week 10 slides and recordings for further information. (Must provide 2 references, there should be at least one academic reference and one non-academic reference). (At least 200 words).

Attachment:- Marketing.rar