Evaluate their website and product mix

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Reference no: EM133006547

FINM4100 Data Analytics in Accounting, Economics and Finance - Kaplan Business School

1. Consider the following financial data from Yahoo finance for NetWealth a Fintech listed on the Australian Stock exchange:

Calculate one ratio in the below three categories and comment on how well they are managing this part of their balance sheets and income statement.
1. Debt management ratios
2. Profitability ratios
3. Market value ratios

2. Which of the following techniques could Netwealth use to assess the effectiveness of its marketing? Why? (look at Week 1 for description)
• Association rule learning
• Classification tree analysis
• Genetic algorithms
• Machine learning
• Regression analysis
• Sentiment analysis
• Social network analysis
Marking: 6 marks for identification and discussion

3. SpaceShip Analysis.
a) Evaluate their website and product mix.
b) Evaluate their value proposition and business model.
c) Identify the <problem, solution> pair.
• What is the problem or need?
• What is the solution?
• What does their marketing campaign look like?
• Are there any ethical concerns?

Attachment:- Data Analytics in Accounting.rar

Reference no: EM133006547

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