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1. Evaluate the value and utility afforded by Philip Kotler's Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale.
2. Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care industry. "Product Ladder and Hierarchy of Needs"
3. Assess the importance of the Ries and Trout's Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.
4. Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two (2) specific examples of the use of human motivation within a health care organization.
Determine the main advantages and disadvantages of the adoption of The HITECH (the Health Information Technology for Economic and Clinical Health) Act for health care professionals. Next, suggest one (1) strategy that the medical staff members cou..
Explain the difference between primary and secondary research in marketing communications, using examples to illustrate.
Think about a leader. This could be someone you know personally or someone that you are familiar with that was a leader. This can be a political figure (I don't want to hear about your political views but why this leader fits the definition of a l..
Product and Service Innovation Management - Describe your product concept, giving a clear functional definition. Ideally, you should be able to describe your concept in a few clear sentences:
What might somebody else say to show your proposed solution is wrong - what could you say to show s/he is wrong and what alternative solution might someone else recommend - What reasons might someone provide to support their solution?
The Starbucks coffee shop on Sixth Avenue and Pine Street in downtown Seattle sits serene and orderly, as unremarkable as any other in the chain bought years ago by entrepreneur Howard Schultz. A few years ago however, the quiet storefront made fr..
Marketing 404 : Describe the insights that emerge from the data that you have collected. How do consumers perceive your company versus the competition? How are you performing on certain attributes versus others? Where should you focus your efforts..
Demonstrate cognitive knowledge of the skills required in conducting online research and research on online markets, as well as in identifying, assessing and selecting digital market opportunities.
The marketing control process is important as it provides the opportunity for an organization to adapt to both external and internal environmental change. Discuss two internal sources and two external sources that will create strategic change with..
Find three print examples of the kind of promptional methods that consititure ambush or experiential marketing
Operations personnel tend to favor product component standardization while design and marketing personnel tend to resist it. Why is this true? What are the potential dis-advantages to standardization?
Interview two different types of local retail merchants (for example. a boutique owner and a manager of a franchise) to determine how the merchandise in their stores is distributed to them.
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