Evaluate the usefulness of data sources

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What five criteria should a researcher utilize to evaluate the usefulness of data sources? Provide a brief explanation of each of the identified criteria.

Response:

The five criteria should a researcher utilize to valuate the usefulness of data resources are:

  • Relevancy- Is the source appropriate for my research, who is the intended audience for the source?
  • Currency- is the content presented current enough for the research or project? Does the website list the date and is it current enough?
  • Accuracy- Is the source peer-reviewed, or edited? Is the source free of errors?
  • Authoritativeness- Who is the author? What are the author's credentials? Are they expertise on the topic about what they are writing about?
  • Objectiveness- What point of view does the author represent? Is there any bias or a slant given in the information provided?

When researching you have to make sure it is the right credentials and are peer-reviewed or scholarly resources.

Does the response answer the question, how? Give examples on how it answers the question and give some examples on how it can be made better.

Reference no: EM133573697

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