Reference no: EM133845873 , Length: word count:3000 + 8 min ppt
Capstone: Industry Case Studies
Assessment 1 - Industry Review
Task
Generate an original business question based on an industry business problem that can be explored using available data sources and analytics methodologies mastered in the business analytics degree.
Assessment Description
An individual report of 1000 words.
Students are required to investigate the application of one analytics method to an industry and document their findings as a report.
Assessment Instructions
A literature review is the first part of a good project. In 1000 words (excluding references) address the following sections that will assist you to outline a business industry problem that can be addressed through data analytics.
Industry Background:
Choose an Industry, e.g., healthcare, retail, education, finance, recreation, government, etc. and discuss three key business problems currently facing this industry.
Existing Analysis and Methodologies:
Investigate and evaluate existing analysis on the three business problems you have chosen and reflect on the data and analytics methodologies employed in this analysis.
Data Sources:
Evaluate the types of data sources available to analysts in this industry. Explore the available data sources you can access to address the three business problems you have identified and evaluate what type of descriptive and predictive analytics techniques could be used.
Selecting Business Problem: Generate a unique business question for this industry based on one of the business problems. You will address this business problem in Assessment 3 (Project Report). For the business problem you select briefly summarise the:
The data source(s) you will use.
Methodologies you will explore (brief).
The originality of your contribution (i.e. Why is your analysis original given existing investigation and analysis in this space?).
Provide at least ten relevant, credible references to support your ideas and explanations.
Assessment 2: Methodology Summary presentation
Assessment - presentation
Your Task
This assessment is to be done individually in week 8 after the peer consultation activity in week 6.
You will present a 5-8-minute summary of the below sections of the final research report:
Data sources and data processing
Data Analytics Methodology
Visualisation of Results
Assessment Description
An individual presentation
Students are to clearly present main parts of their own project.
Learning outcomes: LO2, LO4
Assessment Instructions
Prepare an 8-minute presentation on the following three areas of the project: Prepare an 8- minute presentation on the following three areas of the project: (stated twice?)
Data Analytics Methodology
Describe to a general audience the data analytics methodology you chose and the reasons for the choice. Hire best assignment help now!
Use a flow chart to illustrate the framework.
Address the following,
What was the statistical/analytics method called?
How much data was used in the model?
How did you input the data?
What was the output?
Visualisation and Evaluation of Results
Visualise your (A) descriptive analytics and (B) predictive analytics insights.
Evaluate the model & significance of the analytics in addressing the business problem.
Reflect on the efficacy of the techniques/software used and what other data and techniques could enhance the analysis.
Reflect on the value of the peer discussion review undertaken in week 6.
Brief Summary of your results
Outline your broad results.
Provide your insights with reference to the business problem you selected.
Reflect briefly on the role & limitations of the data and analytics technique that you have used in addressing this business problem.
Present the above in class (you do not have to present every slide) and upload the presentation to Turnitin before your class.
Assessment 3 - Project Report
Task
Develop and execute an analytics project that must include predictive analytics and/or forecasting.
Describe your project work addressing all feedback received in a report.
Pitch your work convincingly in 3 minutes.
Assessment Description
To synthesise what your learnings from Business Analytics course you need to undertake an analytics project and prepare an industry research report. This project needs to:
Outline an industry business problem with a question that can be addressed through data analytics.
Apply descriptive and predictive analytics techniques to the business problem.
Provide recommendations addressing the business problem using data visualisations and outputs.
Communicate these recommendations to a diverse audience of analytics and business professionals.
Assessment Instructions
You are required to develop an analytics model and upload this model to the file dropbox.
You are required to produce a report and upload it to Turnitin.
In your report, please follow the below structure. The words per section are only a suggestion.
Executive Summary (100 words)
Summary of the business problem and data-driven recommendations.
Industry Problem (300 words)
Provide industry background,
Outline a contemporary business problem in this industry.
Justify why solving this problem is important to the industry.
Formulate a question based on the problem that is solved in this project.
Justify how data can be used to provide actionable insights and solutions.
Reflect on how the availability of data affected the business problem you eventually chose to address.
Data processing and management (400 words)
Describe the data source and its relevance.
Outline the applicability of descriptive and predictive analytics techniques to this data in the context of the business problem.
Briefly describe how the data was cleansed, prepared, and mined (provide one supporting file to demonstrate this process).
Data Analytics Methodology (400 words)
Describe the data analytics methodology and your rationale for choosing it
Provide an Appendix with additional detail on the methodology.
Visualisation and Evaluation of Results (300)
Visualise descriptive and predictive analytics insights.
Evaluate the significance of the visuals for addressing the business problem.
Reflect on the efficacy of the techniques/software used.
Recommendations (400 words)
Provide recommendations to address the business problem with reference to data visualisations and outputs.
Effectively communicate the data insights to a diverse audience
Reflect on the limitations of the data and analytics technique.
Evaluate the role of data analytics in addressing this business problem.
Suggest further data analytics techniques, technologies and plans that may address the future business problem.
Data Ethics and Security (100 words)
Outline the privacy, legal, security and ethical considerations relevant to the data analysis.
Reflect on the accuracy and transparency of your visualisations.
Recommend how data ethics needs to be considered if using further analytics technologies and data to address this business problem.
Elevator Pitch (3 Minutes)
Prepare a 3-minute presentation pitching your project.
Approach this task as if you are seeking funding and have just met an investor in the elevator.