Reference no: EM133046312
DATA6000 Capstone - Industry Case Studies
Assessment 1 - Individual Literature Review
Your Task
Generate a unique business question which can be explored using available data sources and analytics methodologies mastered in the business analytics degrees.
Assessment Description
• An individual report of 1000 words
• Students are to research the application of one analytics method to an industry and document their findings as a report
Assessment Instructions
The first part of any good research project is a literature review. In approximately 1000 words (excluding referencing) address the following sections which will assist you to outline a business industry problem that can be addressed through data analytics.
1. Industry Background:
Chose an Industry, e.g. healthcare, retail, education, finance, recreation, government, etc. and discuss three key business problems currently facing this industry.
2. Existing Analysis and Methodologies:
Research and evaluate existing analysis on the three business problems you have chosen and reflect on the data and analytics methodologies that may have been employed this this analysis.
Explain and demonstrate the type(s) of internal company data you would ideally need access to in order to achieve your objectives.
3. Data Sources:
Evaluate the types of data sources available to analysts in this industry. Explore the available data sources you can access to address the three business problems you identified in this industry and evaluate what type of descriptive and predictive analytics techniques could potentially be applied to it.
Provide AT LEAST THREE VISUALISATIONS that demonstrate the applicability and relevant of your dataset to your research objective(s).
4. Selecting Business Problem: Generate a unique business question for this industry based on one of the business problems. This is the business problem you will address in Assessment 4 (Industry research report). For the business problem you select summarise briefly:
1. the data source you will use
2. the methodologies you will explore (brief)
3. the originality of your contribution (WHY is your analysis unique given existing analysis)
5. Provide at least ten relevant, credible references to support your ideas and explanations. Use the Harvard referencing system recommended in the "Study Support Resources" section of the portal
Assessment 2 - Methodology Peer Review
Your Task
• Activity 1: All students present in-class (to a partner) their plan for the below steps of the final project:
o Determining what insights industry wants and sourcing data
o Data processing and management
o Data analytics techniques used
• Activity 2: Students write a feedback report for their partner
• Activity 3: Students read the feedback from their partner and complete a short survey on how useful it was
Activity 1: Presentations (30 Minutes)
• Beginning of class lecturer randomly assigns groups of two (2)
• Each student will present for 8-10 minutes outlining their plan for below parts of their research project
o Determining what insights industry wants and sourcing data
» What industry are you looking at? What business question do you want to answer? Is the project feasible given the amount of time you have (12 weeks). Provide some feedback.
» Where will you source your data? How do you anticipate that the data will help answer your business question?
» Is the data able to be analysed? (or are you going down the rabbit hole?)
o Data processing and management
» How will you store and manage the data?
» How much cleaning and filtering do you anticipate the data will require?
» Will the data sources require some effort to integrate?
o Data analytics techniques used
» What techniques will you apply to the data? Have the techniques been used successfully on other data previously?
» How will these techniques provide insights to address the business problem?
» What software will enable you to easily apply the analytics and visualize the data?
Activity 2: Feedback Report
Students will write a brief feedback report (can be dot points as long as you use appropriate headings) for their partner based on below points and send it to their partner as well as submitting on Turnitin. Please remember that you will be marked based on the usability and helpfulness of your comments. Please be respectful in your feedback and addressing the below.
Summary Section (50-100 words)**
A brief introduction to what question the student is addressing, their proposed data set and methodology
Constructive Feedback (200-400 words)** Provide one positive and one constructive piece of feedback about:
• The student's business question and explanation of the industry
• Their data source. Refer back to lecture 3 for potential pitfalls and suggest where the student may face problems.
• The methodology the student plans to use. Suggest alternatives if relevant, and identify any issues they may face given their data and business question.
Recommendations (100 words)
Provide a holistic recommendation regarding the next steps that the students could take. For example, more data sources, looking at different methodologies, going back to subject material from previous subjects etc.
Activity 3: Survey
• Each student shares the feedback with their partner
• Each student completes a google forms survey about how useful the feedback was. This survey will ask the following question:
o How well their partner understood the direction of their project
o How useful their feedback for framing your business question, finding data and selecting a methodology
o How constructive and respectful the feedback was
o Whether it gave you any novel ideas
o Whether it helped you feel more confident taking the next steps
Assessment 3 - Methodology Summary Video
Your Task
• This assessment is to be done individually.
• You will present a 5-8 minute video summary of the below sections of the final research report:
o Data sources and data processing
o Data Analytics Methodology
o Visualisation of Results
• How to make the video?
Assessment Instructions
Prepare a 5-8 minute video on the following three areas of the project:
1. Data Analytics Methodology (8 slides)
• Describe to a general audience the data analytics methodology you chose and why
• Use a flow chart to illustrate the framework
• Address the following
o What was the statistical/analytics method called?
o How much data was used in the model?
o What type(s) if internal company data would have enhanced the model?
o How did you input the data?
o What was the output?
2. Visualisation and Evaluation of Results
• Visualise your (A) descriptive analytics and (B) predictive analytics insights
• Evaluate the model & significance of the analytics in addressing the business problem
• Reflect on the efficacy of the techniques/software used and what other data and techniques could enhance the analysis
3. Brief Summary of your results (2 slides)
• Outline your broad results
• Provide your insights with reference to the business problem you selected.
• Reflect briefly on the role & limitations of the data and analytics technique that you have used in addressing this business problem.
Attachment:- Capstone Assignment.rar