Evaluate the trends and predict the segments

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Reference no: EM132861195

EXTERNAL ENVIRONMENT ANALYSIS OF TRAVEL & TOURISM INDUSTRY

Travel and tourism help people to connect with the rest of the world. Visitors add to the fabric of our society and provide an opportunity to share our own communities, lifestyle & environment. The visitor economy is critically important to Victoria's future economic development and job creation. However, COVID-19 has affected the visitor economy and in order for it grow and thrive following the pandemic, steps must be taken to innovate and create new offerings.

General environmental analysis

Evaluate the following trends and predict the segments that you expect to have the most influence over your business and why, thus briefing the current & future needs. Link it how this trend(s) will affect the Victorian visitor economy.

  • Technological trends
  • Demographic trends
  • Economic trends
  • Political/legal trends
  • Socio-cultural trends
  • Global trends
  • Physical environment

Reference no: EM132861195

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