Reference no: EM133157096

Sales Manager Training in I.T Apparels Limited In 2015, fashion retail markets across the Group's (i.e., I.T Apparels Limited) principal operating regions have been undergoing an economic situation characterized by volatile financial markets and heightened geopolitical tensions as well as excessive depreciation of major Asian currencies (including the Renminbi) against the US dollar. These conditions have significantly dampened consumer spending momentum around the regions, particularly in I.T's core market of Hong Kong. As a consequence, the markets have been promotionally driven, causing intense downward pressure on retailers' margins. Additionally, the market situation in regard to external factors such as cost of inflation in operating retail channels, which has substantially attributed to the upsurge in rentals, has contributed to a rising measure during the fiscal year, further diluting profit margins. I.T's total retail sales in Hong Kong decreased by 3.3% to HK$3,459.5 million and net profit of the Group decreased by 33.0% to HK$209.7 million while adjusted net profit decreased by 7.6% to HK$274.8 million.

Your task

Given the market situation, I.T Apparels Limited is interested in boosting profits by increasing sales, and you are asked to design and implement a training seminar for sales managers at the stores.

1. Training background - The motives to design the seminar for the organisation

2. Training objectives of your seminar

3. Content of your training seminar

4. Training methods - include at least two training methods

5. Way(s) to evaluate the training effectiveness - include at least one training evaluation method

Can you explain in details and give out some examples with references?