Evaluate the test market donatos used

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Reference no: EM133466883

Problem

Question I. Map the research design used by Donato's for new product development.

Question II. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.

Question III. Evaluate the test market Donatos used. What were its advantages and disadvantages?

Question IV. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

Reference no: EM133466883

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