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Social Media Marketing
Learning Outcome 1: To demonstrate knowledge of social media marketing channels and tools.Learning Outcome 2: To evaluate the task and to identify the information needed.
Develop persuasive writing skills.Develop research skills.Develop critical reflexivity towards the subject matter.Demonstrate originality.
Detailed Brief
Description of the assignment:For a brand(s) of your choice assess its Social Media Strategy.You can choose the same brand for both questions or a different brand for each question.
Answer the following questions:
Question 1 (1000 words)1a. What tools could [BRAND X] use to select the social media networks for its campaigns and in your opinion is its current social media network selection justified (explain your answer)?Required; description of the brand, a customer persona, social media metrics, examples of contentConsider: the ABC approach
Question 2 (1000 words)2a. Why do companies use social media influencers in campaigns?Required; minimum of 3 reasons supported with research and examples2b. What criteria could [BRAND X ] use to select a social media influencer for its campaigns?Required: example of influencers, social media metricsConsider: current social media strategy
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