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Evaluate the target market

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Evaluate the target market, segmentation and also evaluate the products positioning

Describe the main target market on Grupo AlEn then Analyze my specific business. Identify at least two items in each of the sections below. Include your reasoning for each dimension and how you arrived at that reasoning. defines target market and various segmenting dimensions, and what the characteristics are of a target market and each of the dimensions

Define the Grupo AlEn

1. Demographic characteristics (age, gender, race, ethnicity, marital status and / or family cycle).

2. Socioeconomic characteristics (income, education, culture, occupation and / or social status).

3. Geographic characteristics (area surrounding the business location, If i have an Internet business, then the geographic limitation would be on where I am willing to ship my products.

4. Psychographic or lifestyle characteristics (interests, hobbies, values, health choices, things the target market is interested in, finds value in, occupies their time)

Reference no: EM133259168

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