Evaluate the sustainability of the Omran Company

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Reference no: EM131991863

Contemporary Management Issues Assignment -

This assignment will assess learning outcomes:

1. Demonstrate a systematic understanding of modern developments within business management (Knowledge & Understanding);

2. Justify the recommendation of alternative approaches to management (Knowledge & Understanding);

3. Demonstrate knowledge and application of international standards relating to sustainability, values & norms, and business ethics within a global context.

The Task - Choose a business company in Oman Air and evaluate how the company manage and apply their Corporate's Sustainability and Corporate Social Responsibility to answer the following tasks:

Selected Company name is company (Omran).

1. Discuss comprehensively Elkington's (1999) Triple Bottomline of Sustainability. Critically evaluate the sustainability of the chosen company in terms of economic, social and environmental perspectives in relation to its stakeholders like shareholders, employees, customers, suppliers, government and the general public. Give relevant examples to substantiate the discussion.

2. Explain the concept of Corporate Social Responsibility according to Caroll (1991). Critically assess the Corporate Social Responsibility of the chosen company applying the four part model of CSR according to Carol!. The four part model of CSR are as follow:

2.1 Philanthropic responsibilities

2.2 Ethical responsibilities

2.3 Legal responsibilities

2.4 Economic responsibilities

You are required to give examples or scenarios which are being used by the company to support the discussion.

Discussion of assignment Guidelines -

1. Introduction

A. 275 Words: Background of the company, The history of the company, The vision & mission, Goals, nation location, Description of the company.

B. 150 Words: How you are going to come up your understanding & learning of company.

2. Discussion of Sustainability (965 Words)

A. 250 Words: Concept of John Elkington's 1999 about sustainability.

B. 435 Words: Identify the economic program of the company and

C. 280 Words: Example of benefit to support your discussion & your opinion and what is my idea/thought.

3. Discussion of CSR Corporate social responsibility (965 Words)

A. 175 Words: The concept and important of CSR (Corporate social responsibility) relevant of the chosen company.

B. 520 Words: Identify company CSR & how it's been done, apply 4 part model of CSR.

C. 270 Words: Example of benefit to support your discussion & what is your reflection.

4. Conclusion & Recommendation (270 Words)

A. Conclusion: 140 Words, Part A which is Discussion of Sustainability, Part B which is  Discussion of CSR Corporate social responsibility.

B. Recommendation: 130 Word Problem find and like behavior of management, staff /what plan & action suggest based on discussion (I find some problems or issue and what is the recommendation and solution )

5. References

Minimum 10 Various References

A. Books:

B. Journals:

C. Websites:

Verified Expert

The assignment has highlighted the growing relevance of sustainability and corporate social responsibly required for smooth appraisal of the projects. The company Omran has been attractive to the customers and the accurate balance of the sustainability and the CSR techniques has helped in presenting the strong growth generating ability of the company. Furthermore, the theory of Elkington's sustainability model and Caroll model for CSR has helped in determining the relevance of the same in the market. The recommendation for improving the areas where the weakness is seen has helped in making the project comprehensive and complete. Lastly, the project has been successfully presented in MS word.

Reference no: EM131991863

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Reviews

len1991863

5/22/2018 3:56:49 AM

Subject: Business Management. No Of Pages/Words: 2500. Message: I would like to send my assignment to solve. Name of company (omran). You should hand in one copy of your assignment by the time and date mentioned above to the appropriate `hand-in location' at the Gulf College. Fill in the front cover (staple together with your assignment). MAKE SURE that you fill in all the relevant details on this form. An acknowledgement will be given to you upon receiving your assignment. This is your receipt, keep it. You can submit work by post, but you must send it recorded delivery, it must be postmarked two days before the deadline date and a copy must be kept by you in case it is lost in the post. Faxed assignments will not be accepted.

len1991863

5/22/2018 3:56:41 AM

Assignments must be submitted by the due date. The only circumstance in which assignments can be submitted late is if an extenuating circumstances form is submitted at the same time. In these circumstances work may be submitted up to 5 days only. If the extenuating circumstances are upheld, the assignment will be graded; otherwise a 0 will be awarded. Maximum Word Length: Maximum Word Length: 2500 words.

len1991863

5/22/2018 3:56:34 AM

Assessment Criteria - To achieve a 'Pass' grade of 40% or above - In order to achieve a pass grade, the student will have demonstrated an understanding of the concepts and principles of business tourism. The work produced must apply appropriate business tourism planning and events in order to address the areas specified in the assignment. There should be also a clear evidence of research and reading, with reference to appropriate sources. To achieve a grade of 70% or above - In order to achieve a grade of 70% or above, as well as satisfying all of the outlined criteria for a 'pass', the student must demonstrate a detailed understanding and application of the concepts and principles related to business tourism. The submission will be well organised and contain all relevant data. It will show evidence of appropriate investigation including research from a range of academic literature and other secondary sources of information. Detailed answers will be given to each of the questions with appendices where appropriate. There will be an evidence of wider reading through appropriate supporting references.

len1991863

5/22/2018 3:56:27 AM

Guidelines to Students: Style and Format - Write down the exact number of words at the end of your essay. You may include diagrams, figures, appendices etc. without word penalty. A sliding scale of penalties for excess length will be imposed. The first page must be designed as a cover page name, student ID and batch. Computer format is compulsory. Make sure you use a consistent format for your essay (font, font size, margins etc.).

len1991863

5/22/2018 3:56:17 AM

Referencing Style for the Assessment - In the text of your assignment if you quote directly from an article, journal or book this should appear in quotation marks ("..."). The source should then be acknowledged by stating the author's last name and date in brackets at the end of the quotation, e.g. (Rushmore & de Roos, 2002). If you paraphrase or reword from a journal, article or book the source should either be acknowledged within the sentence, e.g. According to Kasavana & Brooks (2001), revenue management is or at the end of the sentence before the full stop, e.g. (Kasavana& Brooks, 2001). At the end of the assignment all references should be listed on a separate page headed REFERENCES. Make sure that all references are complete; and that all references mentioned in the text are given in the list of references and vice versa. Any items not cited should be listed separately under BIBLIOGRAPHY or FURTHER READING using the Harvard referencing style.

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