Evaluate the success of the social media approach

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Question: Social media (i.e. Twitter, Facebook, Instagram, etc.) is one area of the Internet that has significantly grown in recent decades.

How has this changed the scope and use of Internet activities, particularly as it pertains to sporting events? How would you incorporate social media into a marketing plan and event promotion? How would you evaluate the success of the social media approach?

Reference no: EM133502075

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