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Evaluate the success of the program

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Reference no: EM133155201

We are planning to launch a program targeting a specific segment of users where the main objective is to incentivise users to purchase more in order to move to a more mature buyer segment. The program requires several points of in-app exposure. In your opinion, what are some considerations that we need to have prior to the rollout of this program across all markets?

Assuming that the program has already rolled out to all markets and the team has asked you to evaluate the success of the program. What would your evaluation framework be, and what performance metrics would use?

Reference no: EM133155201

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