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Robert Mondavi and the Wine Industry
1) Evaluate the structure of the global wine industry. How and why is that structure changing? How do these changes present threats for Robert Mondavi?
2) How attractive are the economics of owning an independent ultra-premium winery on a 100 acre plot in Napa Valley? Would you invest in one? What are the advantages / disadvantages that Robert Mondavi have compared to such smaller independent wineries?
3) Why are large beverage firms such as Diageo, Foster’s and Allied Domecq entering the premium wine industry? Do their strategies make sense? What advantages or disadvantages does Robert Mondavi have compared to these firms?
4) Do you agree with Mondavi’s decision to seek organic growth rather than through acquisitions? What steps would you take to enhance and sustain their competitive position?
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