Evaluate the strengths and weaknesses of the brand name

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Reference no: EM131920603

Question: 1. Is a well-known brand valuable only to the owner of the brand?

2. Suggest an example of a product and a competitive situation where it would not be profitable for a firm to spend large sums of money to establish a brand.

3. List five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name.

Reference no: EM131920603

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