Reference no: EM133733658

Global Strategy and Innovation

Cesim Global Challenge Group Strategy Presentation

Learning Outcome 1: Critically evaluate business start-ups

Learning Outcome 2: Critically evaluate the external environment of a business and identify signals that require action.

Learning Outcome 3: Critically evaluate the strategy and performance of a business and make strategic recommendations for change.

Learning Outcome 4: Communicate strategic analysis and recommendations clearly and confidently.

Assessment Brief

Cesim Global Challenge

Cesim Global Challenge performance is ultimately measured by cumulative shareholder return. Successful teams pursue a consistent strategy that targets profitable market segments in each of the three regions and is robust in the face of changing circumstances in the industry and wider global environment. Your mark however is not related to your company performance but rather depends on your analysis of the company position and your strategy for the future.

By the end of Round 5 each team should have established a clear strategic position and be managing their company effectively. Depending on strategic and tactical choices there may have been early winners and losers. What is your strategic intent over the next 3 rounds and what will be the result for your shareholders?

Strategic Review Presentation
You are to present a strategic review of your company that includes:
your firm's performance over the past 5 years
an evaluation of your competitive position in relation to the other companies in the industry and the wider global environment
your company strategy, including:
vision and mission
market and sales projections
marketing strategy
product road map
financial forecast
manufacturing strategy
supplier strategy
Presentation Structure
You should structure your presentation as follows:
Title page
Group member list
Executive Summary
Past and Current performance
Competitive position
Your Strategy.