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Assignment Go to a store of your choice and evaluate the store layout, design and visual merchandising techniques employed. Be sure to reference the concepts you have learned in your chapters. Explain your answers to the following questions:
Promotion
QUESTION
A. Does it effectively sell merchandise?
B. Has the retailer used any theatrical effects to help sell merchandise?
C. Does the store make creative use of wall space to sell product?
D. Does the sales staff use suggestive selling?
E. Is the sales staff friendly and helpful?
F. Is the image of the staff consistent with the image of the store?
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