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Evaluate the statement and comment

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Reference no: EM132526000

Question 1: Evaluate the following statement and comment on whether you agree with this statement. Ensure to provide a rational and real-life example, while also relating your argument to the target of the corporate brand management.

"When evaluating the performance of the general manager of a branded hotel, the ROI seems the best KPI."

Reference no: EM132526000

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