Evaluate the source of massmart competitiveness

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Reference no: EM133022587

Questions:

1.1 Analyse the challenges that Massmart management would have had to consider when deciding on which countries to invest in and what strategic decisions they may have been faced with as far as market entry is concerned.

1.2 Identify at least three countries in Africa and, or the Middle East that you would advise Massmart to avoid for the foreseeable future and one that you would invest in and why?

1.3 Evaluate the source of Massmart competitiveness and analyse the sustainability of its competitive advantage.

Reference no: EM133022587

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