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The introduction of Internet publishing is significant for the publishing industry. It has the potential to affect newspapers, periodicals, and books. It is already changing the music industry. For a publisher, its corporate strategy must include the Internet as one of the important factors in positioning the company.
Questions:
Question 1. Evaluate the situation of a publishing company if it decides to use parenting strategy to assess the fit of a new Internet business unit with a publisher's more traditional print-oriented units.
Question 2. If you recommend to move to internet publishing, how will you consider or brand this strategy? What are the things that you should consider out of your target clientele?
Substantive tests of transactions are designed to verify the dollar value of transactions, while substantive tests of balances are tests that substantiate
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