Reference no: EM132831756

Question: Presume that the organization you selected has recently implemented a customer relationship management (CRM) system. Research the key elements of a CRM system and defend at least three best practices that your organization can use to improve its customer retention. Make sure you support your choices with well-reasoned arguments and external sources. Justify at least five critical pieces of customer information needed from your key market segment.

Why do you need to collect this specific data? Justify five survey questions that might be used to evaluate the segment's experience with your organization. Why do you need to know this information? Justify a plan for how customer data (previous two bullet points) will be collected. The plan should detail the methods to be used (e.g. written survey, focus groups, interviews, etc.) and where those methods will be integrated into the organization's processes (e.g., a hotel sending an e-mail survey following a customer's stay at a specific location).

Defense of at least three CRM best practices for your organization was compelling and showed well-developed logical progression. Well supported by research. Justification of at least five pieces of critical customer information from your key market segment was compelling and showed well-developed logical progression. Well supported by research.

Justification of at least five survey questions to evaluate the segments experience with the organization was compelling and actionable with well-developed logical progression. Well supported by research. Justification of a plan to collect customer data, including methods and integration into organizational processes was compelling and actionable with well-developed logical progression. Well supported by research.