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Evaluate the Savvy program

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Reference no: EM132437399

Quelch, John A and Donovan, Lisa D. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities". Retrieved from Harvard Business Publishing.

Question 1: Should Flare introduce a new product in 2009? Why or Why not?

Question 2: Evaluate the Savvy program. Consider how Dulcet announcement affects your evaluation and whether Savvy could be successfully launched without the Loveliest umbrella advertising.

Question 3: What advertising budget would you recommend for the Savvy introduction?

Reference no: EM132437399

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