Evaluate the role of governments

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Assignment - International Conocmics Benefits of Globalization Questions

Description - McDonald's Company background

1. Analyse the implication of 'globalisation' for different regions, countries, markets and customers, in the context of your chosen organization.

2. Select a country with which you are familiar. Assume your chosen organization is launching a new product in this country for the first time. You must start your answer by stating the country and product. Recommend and justify an appropriate marketing mix (4ps) to support this product launch.

3. Evaluate the role of governments and inter-governmental bodies in international trade, in the context of your chosen organization. You are required to use examples to support your answer.

4. Assume your chosen organisation's base currency is USD, but it has costs and revenues denominated in ten other currencies. Evaluate how your chosen organisation is likely to be impacted by exchange rate volatility and how this volatility might arise.

Reference no: EM133287121

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