Reference no: EM133018400
You are required to implement, monitor and evaluate your market research plan. This is to be undertaken as follows
Task:
PART A - Develop a detailed, realistic implementation program:
You are to ensure that as a minimum, your implementation program:
- Includes an implementation strategy for the identification, selection, contracting and monitoring of all external consultants.
- Defines and communicates clearly all priorities, responsibilities, timelines and budgets, along with all personnel involved
- Outlines all resources required, where and how they would be obtained, along with associated costs and conditions
- Incorporate contingencies for at risk areas
- Includes a monitoring process to ensure the project sticks to budget and stays on course
- Determines how you will measure your stakeholder satisfaction at the end of the project
- Includes an evaluation process for final review of your project.
PART B - Conduct an information session:
Next, you are to conduct an information session for your contractors, who will conduct the research in accordance with your plan. Your information session must include:
- instructions to your researchers in regards to their role and your expectations
- documentation and submission procedures
- communication strategies
Your trainer will role-play the contractor for this task
PART C - Evaluate the research process and findings:
Your trainer will provide you with a set of statistics as defined in Task 1. Your trainer may also answer any questions you ask in relation to the implementation of the research program. Make sure you are prepared when you talk with your trainer, as he/she will only answer your questions, not provide additional information unless specifically requested by you.
Once you have received this data, you are to produce a report that reflects the implementation of your marketing research project. Within this report, you should:
- Evaluate the usefulness of the findings in terms of relevance to initial objectives
- Evaluate the marketing research methods used
- Suggest any adjustments required as a result of the evaluations
- Provide a modified research and implementation plan that reflects the adjustments you would make